From the forums:

We need to learn from Jefferson County that advertising in local papers works. They had 35% for Ron Paul there just by running cheap ads in local papers week after week. Our founding fathers sold the constitution via local papers with the Federalist Papers. We need to do the same.From one of the meetups in Jefferson County:

Few people in Jefferson County read the Des Moines Register so ad buys there don’t reach the rural folk hardly at all. The small local papers have very little political advertising and would love to have the business. And it is CHEAP. We had an ad in the weekly paper 8 column inches for $55 a week for 13 weeks straight. And change the ad every week. We ran larger ads in the daily paper as well. Some are at: http://ronpaul.meetup.com…

We did a newspaper insert printed 2 sides letter size paper - RIDICULOUSLY CHEAP way to reach 2500 people - so much cheaper than direct mail. Those mail items the campaign sends must have cost a fortune, by comparison an insert cost us $150 to reach 2500 plus $120 for photocopying or under 11 cents per household. These local orientated messages I think are way more effective than direct mail.

These are PDF files of the ads and inserts they used in Jefferson County.

Final Ledger Ad: This ad details the money that candidates have taken from lobbyists and bundlers and highlights the fact that Ron Paul has taken ZERO dollars from them.

WhiteHouse4SaleBlack +White: This was the front side of the one page insert to the weekly paper - the chart of candidates positions was on back.

CHART of all the Candidates positions
We put this on the back of the flyer in the weekly paper

WhiteHouse4Sale
This is very big and slow to load– in color

Flyer:

Tax Free Tips Act
Print and take with you to restaurants.

A full list of the group’s files can be found by clicking here.