Ron Paul Super Bowl Ad
Speculation is running wild at RonPaulForums.com.
Is the official Ron Paul campaign planning something massive? Some people claiming insider information insist that it is, but they aren’t saying anything. These insiders could be sworn to secrecy, or they could just be inflating expectations for their own amusement.
I’m going to write about the first possibility.
Here is why a Ron Paul Super Bowl Ad would be awesome:
The Super Bowl this year is on February 3rd, just two days before Super Tuesday, February 5th, when 23 states will hold their nominating process.
A 30 second spot during the Super Bowl costs about $2 Million.
90 Million Americans watch the game.
Ron Paul is probably going to raise more money than any other Republican candidate this quarter. An expenditure such as this would announce this fact to everyone as emphatically as it can possibly be announced.
The viewership is a demographic that crosses all spectrums, but let’s face it, consists of a lot of people who are probably not very politically active. A Super Bowl Ad reaches all of them.
We will most likely raise between $6-10 Million on December 16th. Can you think of a better use for a paltry $2 Million of that huge sum?
The only sure way to win the election is with something huge like this.
I repeat: 90 Million Americans. Two days before 23 states hold their primary.
So, February 3rd a captive audience of 90 million people see the amazing ad that the campaign and grassroots put together. (Remember, people actively watch commercials during the Super Bowl.) February 4th everyone goes to work and talks about Ron Paul. February 5th everyone goes to the polls and votes for Ron Paul.
Result: We. Win.
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Isn’t this an amazing idea?!
I’m so excited just thinking about it.
Wonderful, what an idea. With moves like this and the blimp; what a team of people we are together. Can not be stopped when everyone pull together, like a tug-o-war with conventional media. Strong light up the lights.
I couldn’t agree more, a Super Bowl ad would be HUGE, maybe even a 60 second spot to really drive the point home. Also Ron needs to ASK for people to vote for him in the primaries.
awesome idea for sure. This would be a much better way to spend money then the blimp. (I like the blimp don’t get me wrong)
I can imagine millions of people talking about the ad and then go into the booth to vote for ron.
One Problem. Besides the minimum 2 million for the 30 second spot, he would have to at least put out another 500,000 to make a commercial professional enough for the superbowl that is both funny and serious. He’s Catching on!
Jeff is right. The ad would also have to be classy, funny and serious. The campaign might have to wait until the 16th to see if there is cash. I wonder if that is too late (or it is already too late) to buy an ad.
KILLER idea.
I’d guess there are more effective methods that target caucus goers. .. not to mention I don’t think hes going to win with 30 second soundbytes. A mailing would let him highlight his differences much better. $20 million would only fund 2 or 3 full sized mailings to everyone who has attended a caucus before.
There are much, much better ways to spend money. The 2-4 million it could end up costing would be better spent on a Ron Paul Infomercial that would run continuously on cable channels. The long format ad is ideal for the new, complex ideas Ron Paul brings to the campaign. Voters who are finally “sold” on Ron Paul’s promise are people who are exposed to his ideas and allowed to think deeply about them. How would they be personally affected? Debates are not the forum for thought and personal reflection, nor is a 15 or 30 second ad that will be drowned out by the onslaught of irreverent, humorous ads that typically dominate Super Bowl Sunday.
I appreciate all of the comments. I think this is worth discussing, even if the enthusiasm ends up being parlayed into a different project.
You can’t tell me that out of all of us Ron Paul supporters there isn’t someone who would be qualified to produce a commercial!
Send this idea out to the meetups. I’m sure someone (or someone who knows someone) that can do it and is willing to.
And even if it’s a little rough around the edges, isn’t that just part of being on the RP side of the game?
Message over content..
And even if it’s a bad commercial, who cares?
I remember bad/stupid commercials just as much as the good ones!
it’s a fine idea, but i’m skeptical that it would make a substantive difference coming 2 days before the vote. that’s not enough time for anyone inspired to get registered/switch parties for the primary, and probably not enough to research the issues and understand *why* one ought to vote for RP versus the other various criminals running.
still, it would sway enough people and generate enough buzz to be worthwhile i suppose.
Media buys for the Super Bowl happen many months in advance. There is no chance of securing any ad time this close to the event. This is why professional media buyers exist. Let’s get the Infomercials off the ground and running. It’s a more serious, and more realistic proposition.
Thanks for the feedback. It was my understanding, though, that due to the outrageous prices for ad time there are usually some spots available pretty close to air time. I will try to verify this one way or the other.
What makes you think that he will win?
Remember voting fraud?
There is sooooo much at stake if here were to win, the elites will do WHATEVER IT TAKES to make sure he doesnt win.
Its sad I know, but watch it happen.
-Supporter, Donor
I think having an ad for the Super Bowl would be an extremely productive way to use the money raised. Remember; commercials during the Super Bowl are typically out-of-the-ordinary so we would need to come up with something VERY memorable. An ad that is like no other political ad. If I had a better imagination, I would elaborate but I think you all know what I’m trying to say.
I was just going to submit a post saying the same thing. The SuperBowl ad is a make or break idea. It would work if you made it work for the audience. It would have to be funny, or you will get torn apart.
I was thinking it would be funny to do an ad with all of the candidates looking like those Guinness Commercials and dancing and singing a song “I want to be like Bush” then at the end it says, “Do you really want another President Bush? … VOTE RON PAUL”.
But I repeat, it would need to cater to the audiences desires, light and funny.
This blog article from November 1, 2007 said that the SuperBowl was 90 percent sold out over a month and a half ago.
http://www.huffingtonpost.com/2007/11/01/ad-space-for-this-years-_n_70697.html
I think we’re hard pressed to get a slot. Somebody want to check with Fox? They’re in charge this year
I’m sure Rupert would EVOL to help us out.
A 30 second spot is actually about $2.6 million according to MSNBC.
http://www.msnbc.msn.com/id/16874732/
But I still think the campaign could swing it and that it would be money well spent.
According to this Fox will NOT be accepting ads for the Super Bowl from candidates:
http://www.tvweek.com/news/2008/01/fox_wont_sell_super_bowl_ads_t.php
I think the infomercial idea is brilliant.If this is financially doable, I believe it would be a cost effective way to let the message sink into bored American minds. Sorry I missed out in Iowa…took the red pill to late.